New Logo, Website & Denim, June 16, 2008

Media Contact:
Rebekah Carter
Brosseau PR
323-337-9073
Rebekah@brosseaupr.com

For Immediate Release

Destroyed Brand Goes Global
Premium Denim Clothier Unveils New Logo, Premium Denim & Website

Los Angeles, California, June 16, 2008 - This Monday, June 16, Los Angeles based premium denim and accessories clothier Destroyed Brand unveils their newly designed website at DestroyedBrand.com.

Offering consumers full-service e-commerce solutions, DestroyedBrand.com allows visitors access to the complete Destroyed Brand catalogue including the its hot, new premium denim lines for women.

The re-designed DestroyedBrand.com also includes the new logo and stylized D, an integral part of the company's branding, to be seen on our shirts, rivets, buttons, back pockets. 

Conceived in 2005, Los Angeles based Destroyed Brand premium denim and accessories is the brainchild of visionary Keith Ruby. Originally launched as a denim modification service, Ruby and company applied their DIY approach that allowed the public to provide their favorite pair of denim for custom alteration. Destroyed Brand quickly because a great internet success story, achieving tens of millions of hits on Myspace, and features in the likes of Vanity Fair Magazine, Business 2.0, The Wall Street Journal and The Tyra Banks Show.

Overwhelming demand called for an expansion of this developing American lifestyle brand to include signature lines of destroyed, dirty, and vintage styles of sexy and tough denim for women and men as well as a line of original shirts, hoodies and head wear.

In 2007, Destroyed Brand reached a publicity milestone when its signature line was viewed by hundreds of millions globally via the Britney Spears video “Piece of Me” in which the multi-platinum selling artist is seen wearing premium Destroyed Brand denim.

With an expanded women's and men’s denim, shirt and head wear winter collection in current development with expansion plans into swimwear hand bag line, premium vodka and a summer publicity tour coming soon, world domination is just around the corner.

For more information on Destroyed Brand or for interview requests with Keith Ruby please contact Rebekah Carter at Brosseau PR. Please direct all retail and line sheet inquiries to sales@destroyedbrand.com